Privacy Policy

Last updated: April 2026

1. Introduction

BRAND FACTORY LIMITED ("Brand Factory," "we," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our transactional SMS order and shipment alert services.

2. Information We Collect

We collect information you provide directly, such as:

• Phone number (for SMS delivery)
• Country of registration
• Consent status and timestamp
• Opt-in source (e.g., web form)

3. How We Use Your Information

We use your information to:

• Deliver transactional SMS order and shipment alerts you requested
• Process opt-in and opt-out requests
• Comply with TCPA and 10DLC regulations
• Provide customer support

4. SMS-Specific Privacy

For SMS communications, we comply with:

• TCPA: Telephone Consumer Protection Act requirements
• 10DLC: The Campaign Registry brand and campaign vetting
• Carriers: AT&T, T-Mobile, Verizon requirements

5. Data Sharing and Mobile Opt-In Data

We do not sell, rent, or share personal information with third parties for their direct marketing purposes.

No mobile opt-in data will be shared with third parties for marketing or promotional purposes. Text messaging originator opt-in data and consent are used only to provide Brand Factory SMS services and compliance support.

Personal information is not used for marketing or promotional purposes.

6. Message Content

We may send transactional messages including:

• Order acknowledgment and dispatch confirmations
• In-transit status updates for wholesale/export shipments
• ETA and customs milestone notifications
• Delivery and receipt confirmations
• Delay or exception alerts

7. Opt-Out

You may opt out of SMS messages at any time by replying STOP to any message. We will process your opt-out within 4 hours as required by TCPA. After opt-out, you will receive no further messages unless you re-subscribe.

8. Data Retention

We retain consent records and message logs as required by law. Phone numbers are removed from active lists within 30 days of opt-out.

9. Contact

Questions about this policy? Contact us at hemantkumar.soni@thebrandfactory.net.